Jerry Yang is not your average WSOP main event champion. He has shunned the spotlight since his win, which makes little sense to me. You don’t see him all over the poker shows like the other champions, and he has become known as the “Shadow” on the professional circuit.

Why this man has not taken advantage of his marketability is a surprise, but maybe he’s just quietly enjoying his newfound wealth. Yang’s appearances are random and unannounced, and he’s only had one cash since his big win. He finished 14th at the Binions Poker Open last October.

Yang remains dedicated to his family and has not let poker dominate his life since his win. Many in the industry think he has not been a good ambassador to the game since becoming champion. But he has shown the world that family comes before poker, even when you’re the champion.